SEO & Digital Marketing Basics

  • Every business wants to build its online presence. seo and digital marketing professionals are needed across startups, agencies, e-commerce companies, and multinational organizations.
  • Seo is one of the easiest digital skills to start with. you can work as an intern, freelancer, or digital marketer while building your own portfolio.
  • Learn how websites rank on google, attract organic traffic, generate leads, and increase sales through effective digital marketing strategies.
1 Month ₹9,999 ₹7,999
Enroll Now

Join 1545+ students who have already benefited from this course.

SEO & Digital Marketing Basics
Limited Seats Available

Upgrade Your Skills
With Industry Ready Courses

Enroll Now

Fast onboarding • Secure • AI-powered experience
Enrollment submitted successfully.

Enrollment Successful 🎉


Course Overview

Digital Marketing is one of the fastest-growing career fields, and Search Engine Optimization (SEO) is its foundation. This 30-day SEO & Digital Marketing Basics course is designed for beginners who want to understand how businesses grow online. Students will learn the fundamentals of SEO, keyword research, website optimization, social media marketing, and digital marketing strategies through practical exercises and live projects. By the end of the course, learners will be able to analyze websites, perform keyword research, optimize web pages, and understand how search engines and social media platforms help businesses attract customers.

Course with Live Project

No Refund Available

Build a strong understanding of digital marketing concepts, search engines, keyword research, on-page seo, off-page seo, technical seo, and social media marketing through structured learning modules.

Gain practical exposure to popular seo and marketing tools used by professionals for keyword research, website audits, competitor analysis, and performance tracking.

Apply your knowledge by working on live projects, analyzing websites, creating keyword reports, and implementing seo strategies that reflect real-world digital marketing scenarios.

Course Content

  • • Digital marketing basics
  • • Traditional vs digital marketing
  • • Digital marketing platforms and strategies

  • • Customer journey
  • • Marketing funnel
  • • Paid, owned, and earned media
  • • Customer personas
  • • Inclusive marketing

  • • Introduction to search engines
  • • How search engines work, types and techniques
  • • Understanding serps (search engine results pages)
  • • Key search engine algorithms

  • • Optimizing google my business
  • • Local citations
  • • Online reviews
  • • Local backlinking

  • • Definition, types and intents
  • • Keyword research through brainstorming
  • • Keyword research through tools
  • • Keyword research with live project - excel report

  • • Crawl statistics of website
  • • Domain statistics of website
  • • Understanding website structure

  • • Title tags, meta descriptions, headings
  • • Image optimization
  • • Url structure
  • • Content optimization
  • • Anchor text

  • • Sitemaps
  • • Robot.txt
  • • Error page
  • • Redirection

  • • Backlinks and types of backlinks
  • • Backlink formation in excel
  • • Off-page ranking factors

  • • Difference between marketing and optimisation
  • • Working of different social media platforms
  • • Social media calendar
  • • Social media types and techniques

  • • Analyze website and find keywords using tools

Skills You Will Develop

Digital Marketing Fundamentals: Understand the basics of digital marketing, online branding, and various marketing channels.
Search Engine Understanding: Learn how search engines work, how websites get indexed, and what affects rankings.
Keyword Research: Discover user search intent and perform keyword research using brainstorming techniques and professional seo tools.
Website Audit & Analysis: Analyze website performance, crawl data, domain metrics, and identify areas for seo improvement.
On-page Seo Optimization: Create optimized title tags, meta descriptions, headings, urls, image alt tags, and internal linking structures.
Technical Seo Basics: Understand sitemaps, robots.txt files, redirects, and common technical issues that impact website visibility.
Off-page Seo & Link Building: Learn backlink concepts, link-building strategies, and factors that improve domain authority.
Local Seo: Optimize google business profiles, manage local citations, and improve local search visibility for businesses.
Social Media Marketing Basics: Understand major social media platforms, content planning, and social media marketing strategies.
Analytical & Professional Skills: Develop problem-solving abilities, website analysis skills, strategic thinking, and practical experience through live assignments.

Career Opportunities After This Course

This course opens doors to multiple high-demand career paths across industries.

Seo Intern:

Assist in keyword research, website optimization, and seo implementation for businesses and agencies.

Digital Marketing Intern:

Support online marketing campaigns, content planning, and basic performance analysis.

Junior Seo Executive:

Work on improving website rankings through on-page, off-page, and technical seo practices.

Social Media Marketing Executive (beginner):

Help manage social media platforms, create content calendars, and support brand engagement activities.

Freelance Seo Beginner:

Offer basic seo services such as keyword research, website audits, and local seo optimization to small businesses and clients.

Why Enroll in SEO & Digital Marketing with Solitaire Learning?

Beginner-friendly Curriculum: The course is specially designed for students, freshers, and beginners with no prior digital marketing experience.
Practical Learning Approach: Learn through live website analysis, keyword research exercises, and real-world seo implementation instead of only theory.
Industry-oriented Internship Training: Get exposure to practical workflows and digital marketing processes that companies expect from entry-level professionals.
Placement & Career Support: Benefit from resume guidance, interview preparation, communication sessions, and placement assistance to boost your career opportunities.
Certification & Skill Development: Receive a recognized course completion certificate while building job-ready digital marketing and seo skills that strengthen your professional profile.

Ready to Take the Next Step in Your Career?

Join our expert-led training program, gain industry-recognized skills, and move closer to your professional goals. Seats are limited — enroll today!

Recommended Courses for You

Kotlin Professional Track

⭐ 2.7
👨‍🎓 1455 Enrolled
Official Android Language: Kotlin Is Official
Simple And Powerful: Kotlin Reduces Boilerpla
View Course

Core MEAN Development
Program

⭐ 5.0
👨‍🎓 1230 Enrolled
Become A Full-stack Developer: Learn Frontend
Single Language Advantage: Use Javascript Acr
View Course

Industry Focused ML
Engineer

⭐ 3.0
👨‍🎓 1575 Enrolled
High Demand In The It Industry: Machine Learn
Build Intelligent Prediction Systems: Learner
View Course

Cloud Computing With
DevOps

⭐ 2.0
👨‍🎓 2340 Enrolled
High Demand Across Industries - Organizations
Foundation For Advanced It Careers - Cloud Co
View Course