Progressive Learning In Digital Marketing

  • Build A Future-proof Career: Digital marketing is one of the fastest-growing industries, with businesses continuously looking for professionals who can grow their online presence.
  • Master Skills Every Business Needs: Learn how to improve website visibility, generate leads, manage advertising campaigns, create engaging content, and analyze customer behavior.
  • Explore Multiple Career Paths: The skills learned in this course open opportunities in seo, social media management, paid advertising, content marketing, freelancing, and entrepreneurship.
2 Months ₹18,999 ₹14,999
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Course Overview

The Progressive Learning in Digital Marketing course is a comprehensive 2-month program designed to help students, freshers, entrepreneurs, and working professionals master the core areas of digital marketing. The course provides practical knowledge of SEO, Local SEO, Social Media Marketing, YouTube Marketing, Content Marketing, Google Ads, Google Analytics, and website optimization techniques. With a strong focus on hands-on learning and live projects, students gain real-world experience by working on website audits, keyword research, social media campaigns, and Google Ads implementation, making them industry-ready for entry-level digital marketing roles.

Course with Live Project

No Refund Available

Complete Foundation In Digital Marketing: Build Expertise In Seo, Social Media Marketing, Content Marketing, Youtube Marketing, Google Ads, And Web Analytics Through A Structured Learning Path.

Learn With Industry-standard Tools: Get Practical Exposure To Professional Tools Used By Digital Marketers For Keyword Research, Website Audits, Analytics Tracking, Competitor Analysis, And Campaign Optimization.

Hands-on Projects & Campaign Implementation: Work On Live Seo Projects, Social Media Campaigns, Website Audits, And Google Ads Activities To Gain Practical Experience And Build A Strong Portfolio.

Course Content

  • • Fundamentals of digital marketing
  • • Traditional vs digital marketing
  • • Scope of digital marketing
  • • Digital marketing channels
  • • Career opportunities in digital marketing
  • • Understanding online business models

  • • Customer journey mapping
  • • Marketing funnel stages
  • • Paid, owned, and earned media
  • • Consumer behaviour analysis
  • • Customer personas
  • • Inclusive marketing strategies

  • • Introduction to search engines
  • • How search engines work
  • • Crawling, indexing, and ranking
  • • Serps (search engine result pages)
  • • Search engine algorithms
  • • White hat vs black hat seo

  • • Google algorithm updates
  • • Panda, penguin, hummingbird & helpful content updates
  • • Impact of algorithms on websites
  • • Seo basics and ranking factors
  • • Seo audit fundamentals

  • • Google business profile optimization
  • • Local seo ranking factors
  • • Google maps optimization
  • • Local citations
  • • Online review management
  • • Local backlinking techniques

  • • Keywords and search intent
  • • Types of keywords
  • • Brainstorming techniques
  • • Keyword research using tools
  • • Competitor keyword analysis
  • • Long-tail keyword strategy
  • • Excel-based keyword research report

  • • Website crawl analysis
  • • Domain statistics
  • • Website architecture
  • • Technical seo audit
  • • Competitor website analysis
  • • Seo audit report preparation

  • • Title tags optimization
  • • Meta descriptions
  • • Header tags structure
  • • Url optimization
  • • Internal linking
  • • Anchor text strategy
  • • Image optimization
  • • Content optimization techniques

  • • Xml sitemap creation
  • • Robots.txt optimization
  • • Canonical tags
  • • Error page handling
  • • Redirections
  • • Mobile seo
  • • Website speed optimization
  • • Core web vitals

  • • Introduction to backlinks
  • • Types of backlinks
  • • Link-building techniques
  • • Guest posting
  • • Profile creation
  • • Social bookmarking
  • • Forum submission
  • • Directory submission
  • • Off-page seo reporting

  • • Social media platforms overview
  • • Organic vs paid marketing
  • • Social media algorithms
  • • Social media calendar planning
  • • Content strategy for social platforms
  • • Social media branding

  • • Youtube channel setup
  • • Video seo
  • • Youtube shorts strategy
  • • Thumbnail optimization
  • • Youtube analytics
  • • Monetization strategies

  • • Content marketing fundamentals
  • • Seo content writing
  • • Blog writing
  • • Ai tools for content creation
  • • Content planning & distribution
  • • Copywriting basics
  • • Storytelling in marketing

  • • Introduction to google ads
  • • Search ads campaign setup
  • • Display ads
  • • Video ads
  • • Keyword match types
  • • Ad copywriting
  • • Conversion tracking
  • • Campaign optimization

  • • Introduction to ga4
  • • User behaviour analysis
  • • Traffic analysis
  • • Goal tracking
  • • Search console setup
  • • Performance monitoring

  • • Seo project on niche
  • • Social media campaign
  • • Website audit and keyword research using tools

Skills You Will Develop

Digital Marketing Strategy: Understand digital marketing channels, customer journeys, online business models, and integrated marketing strategies.
Search Engine Optimization (seo): Learn on-page, off-page, local, and technical seo, along with google algorithms and ranking factors.
Keyword Research & Competitor Analysis: Identify search intent, discover profitable keywords, analyze competitors, and prepare professional keyword reports.
Website Audit & Seo Analysis: Conduct website audits, analyze crawl data, optimize website architecture, and identify technical seo improvements.
Social Media Marketing: Create content strategies, understand platform algorithms, build social media calendars, and manage organic brand growth.
Youtube Marketing: Learn channel setup, video seo, shorts optimization, thumbnail design strategies, analytics, and monetization basics.
Content Marketing & Copywriting: Develop seo-friendly blogs, marketing content, ai-assisted content creation skills, and storytelling techniques for better engagement.
Google Ads Management: Create and optimize search, display, and video ad campaigns while understanding keyword targeting and conversion tracking.
Google Analytics & Search Console: Track website performance, analyze user behavior, monitor seo growth, and measure marketing success using ga4 and search console.
Professional & Practical Skills: Build analytical thinking, campaign planning, reporting, communication, project management, and problem-solving abilities through live projects.

Career Opportunities After This Course

This course opens doors to multiple high-demand career paths across industries.

Digital Marketing Executive:

Plan and execute digital marketing campaigns across seo, social media, content, and paid advertising channels.

Seo Executive:

Improve website rankings through keyword research, technical optimization, content strategy, and backlink building.

Social Media Marketing Executive:

Manage social media accounts, create engaging content strategies, and grow online communities.

Google Ads Executive (beginner):

Assist in setting up, managing, and optimizing paid advertising campaigns for businesses.

Content Marketing & Freelance Digital Marketing Professional:

Create seo content, manage websites and social platforms, or work independently as a freelance digital marketer.

Why Enroll in Digital Marketing with Solitaire Learning?

Comprehensive Industry-oriented Curriculum: The course covers all major digital marketing modules required for today's competitive job market, from seo to paid advertising.
Practical Learning Through Live Projects: Work on real websites, seo audits, social media campaigns, google ads, and keyword research projects to gain hands-on experience.
Internship-based Training Approach: Learn through practical workflows and project implementation that simulate real agency and corporate environments.
Placement Assistance & Career Development: Receive support with resume building, interview preparation, communication skills, and placement guidance to help you start your career confidently.
Certification & Portfolio Building: Earn a recognized course completion certificate while building practical projects and campaign reports that strengthen your professional portfolio and improve your employability.

Ready to Take the Next Step in Your Career?

Join our expert-led training program, gain industry-recognized skills, and move closer to your professional goals. Seats are limited — enroll today!

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