Certified Digital Marketing Associate

  • One Of The Fastest Growing Career Fields: Businesses of every size are investing in digital marketing, creating endless opportunities for skilled professionals across industries.
  • Learn Skills That Generate Real Business Results: Understand how websites rank, how social media drives engagement, and how digital campaigns generate leads, sales, and brand awareness.
  • Multiple Career And Freelancing Opportunities: Digital marketing offers flexible career paths, allowing you to work in agencies, startups, corporations, or even build your own freelance business.
1.5 Months ₹11,999 ₹8,999
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Certified Digital Marketing Associate
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Course Overview

The Certified Digital Marketing Associate course is a comprehensive 45-day program designed for students, freshers, and aspiring marketers who want to build a strong foundation in digital marketing. The course covers essential concepts including SEO, Local SEO, Social Media Marketing, Google Analytics, Google Search Console, Email Marketing, and website optimization techniques. Through practical assignments, live website analysis, and hands-on tool implementation, learners gain the confidence and skills required to start a career in the digital marketing industry.

Course with Live Project

No Refund Available

Master Core Digital Marketing Concepts: Learn The Fundamentals Of Seo, Search Engine Algorithms, Social Media Marketing, Email Marketing, Analytics, And Customer Journey Mapping That Form The Backbone Of Modern Digital Marketing.

Practical Training With Professional Tools: Gain Hands-on Experience Using Industry-standard Tools For Keyword Research, Website Auditing, Google Analytics, Google Search Console, Competitor Analysis, And Seo Reporting.

Real-time Projects And Website Analysis: Work On Live Websites And Social Media Accounts To Perform Audits, Create Keyword Strategies, Optimize Content, And Implement Digital Marketing Techniques Used By Professionals.

Course Content

  • • Digital marketing basics
  • • Traditional vs digital marketing
  • • Digital marketing platforms and strategies
  • • Scope of digital marketing in 2026
  • • Career opportunities in digital marketing

  • • Customer journey mapping
  • • Marketing funnel
  • • Paid, owned, and earned media
  • • Customer personas
  • • Inclusive marketing
  • • Consumer behaviour analysis

  • • Introduction to search engines
  • • How search engines work
  • • Crawling, indexing, and ranking
  • • Types of seo techniques
  • • Understanding serps
  • • Key search engine algorithms

  • • How google algorithms work
  • • Major google algorithm updates
  • • Website penalties and recovery
  • • Importance of algorithm updates
  • • White hat vs black hat seo

  • • Optimizing google business profile
  • • Local citations
  • • Online reviews management
  • • Local backlinking
  • • Local seo audit
  • • Google maps ranking strategies

  • • Definition, types, and search intent
  • • Keyword research through brainstorming
  • • Keyword research using tools
  • • Competitor keyword analysis
  • • Long-tail keywords
  • • Live project keyword research report in excel

  • • Crawl statistics of website
  • • Domain statistics analysis
  • • Understanding website structure
  • • Technical audit basics
  • • Seo audit tools overview
  • • Competitor website analysis

  • • Title tags
  • • Meta descriptions
  • • Heading tags optimization
  • • Image optimization
  • • Url structure
  • • Content optimization
  • • Anchor text optimization
  • • Internal linking strategy

  • • Xml sitemaps
  • • Robots.txt
  • • Error pages
  • • Redirections
  • • Canonical tags
  • • Mobile friendliness
  • • Website speed optimization

  • • Backlinks and types of backlinks
  • • Backlink formation in excel
  • • Off-page ranking factors
  • • Profile creation
  • • Social bookmarking
  • • Image submission
  • • Infographic submission techniques

  • • Difference between marketing and optimization
  • • Working of different social platforms
  • • Social media calendar
  • • Types of social media content
  • • Organic vs paid social media

  • • Introduction to google analytics
  • • Ga4 basics
  • • Traffic analysis
  • • User behaviour analysis
  • • Google search console setup
  • • Performance monitoring

  • • Introduction to email marketing
  • • Email campaign creation
  • • Email automation basics
  • • Lead nurturing
  • • Newsletter strategy
  • • Email marketing tools

  • • Analyze website and social media accounts and find keywords for both platforms using various tools and techniques

Skills You Will Develop

Digital Marketing Fundamentals: Build a clear understanding of digital marketing channels, strategies, and online business growth models.
Seo & Search Engine Optimization: Learn crawling, indexing, ranking factors, serp analysis, and on-page, off-page, local, and technical seo practices.
Google Algorithm Understanding: Understand major google updates, website penalties, and ethical seo techniques that improve long-term rankings.
Keyword Research & Competitor Analysis: Perform keyword research using professional tools, identify search intent, analyze competitors, and create keyword strategies.
Website Auditing: Analyze website structure, crawl statistics, technical seo issues, and competitor websites using seo audit tools.
Local Seo Optimization: Optimize google business profiles, manage local citations, improve google maps visibility, and implement local ranking strategies.
Social Media Marketing: Learn content planning, social media calendars, organic and paid marketing concepts, and platform-specific growth strategies.
Google Analytics & Search Console: Track website traffic, monitor user behavior, measure seo performance, and identify opportunities for improvement.
Email Marketing Fundamentals: Create email campaigns, understand automation basics, build newsletters, and learn lead nurturing techniques.
Professional & Analytical Skills: Develop critical thinking, data analysis, strategic planning, reporting, communication, and project implementation skills through practical assignments.

Career Opportunities After This Course

This course opens doors to multiple high-demand career paths across industries.

Digital Marketing Executive (trainee):

Assist in planning and executing digital campaigns across multiple online platforms.

Seo Executive:

Optimize websites, conduct keyword research, and improve search engine rankings using proven seo techniques.

Social Media Executive:

Manage business social media accounts, create content calendars, and increase audience engagement.

Email Marketing Associate:

Support email campaigns, automation workflows, and customer engagement strategies.

Freelance Digital Marketer:

Provide seo, social media management, local seo, and website optimization services to businesses and clients worldwide.

Why Enroll in Digital Marketing with Solitaire Learning?

Industry-focused Curriculum: The course is designed according to current digital marketing trends and covers the practical skills employers expect from freshers.
Hands-on Practical Learning: Gain real-world experience through live website audits, keyword research projects, seo implementation, and social media analysis.
Internship-oriented Training Environment: Learn through practical assignments and industry workflows that help bridge the gap between classroom learning and professional work.
Placement Preparation & Career Support: Enhance your employability through resume building, mock interviews, communication sessions, and placement assistance.
Certification & Portfolio Development: Earn a course completion certificate while building practical projects and reports that strengthen your digital marketing portfolio.

Ready to Take the Next Step in Your Career?

Join our expert-led training program, gain industry-recognized skills, and move closer to your professional goals. Seats are limited — enroll today!

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