Advanced Digital Marketing Certification

  • High-demand Industry Skillset: Digital marketing professionals are in high demand across industries as businesses continue shifting toward online platforms and performance-driven marketing.
  • Build Expertise In Performance Marketing: Learn how to generate traffic, leads, conversions, and brand visibility using seo, paid ads, social media, and content marketing strategies.
  • Strong Career & Freelancing Opportunities: Advanced digital marketing skills open doors to roles in agencies, multinational companies, freelancing, consulting, and entrepreneurship.
3 Months ₹22,999 ₹16,999
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Advanced Digital Marketing Certification
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Course Overview

The Advanced Digital Marketing Certification is a 3-month comprehensive program designed to transform beginners into skilled digital marketing professionals. This course provides in-depth knowledge of SEO, Local SEO, Social Media Marketing, Facebook & Instagram Ads, YouTube Marketing, Content Marketing, Email Marketing, Google Ads, and Web Analytics. With a strong focus on advanced practical training, learners work on live projects, campaign creation, website optimization, and performance tracking using industry tools. By the end of the course, students will be fully prepared for real-world digital marketing roles in agencies, startups, and corporate environments.

Course with Live Project

No Refund Available

Advanced End-to-end Digital Marketing Training: Gain Complete Expertise In Seo, Paid Advertising, Social Media Marketing, Content Strategy, Email Marketing, And Analytics With Structured Advanced Modules.

Real-time Campaign & Tool-based Learning: Work With Industry Tools Like Google Ads, Ga4, Search Console, Meta Business Suite, And Seo Tools To Execute Real-time Marketing Strategies.

Practical Projects & Industry Exposure: Develop Hands-on Experience Through Live Campaigns, Website Audits, Keyword Strategies, Ad Campaigns, And Social Media Marketing Execution.

Course Content

  • • Digital marketing
  • • Traditional vs digital marketing
  • • Scope of digital marketing
  • • Digital marketing channels
  • • Career opportunities in digital marketing
  • • Understanding online business models

  • • Customer journey mapping
  • • Marketing funnel stages
  • • Paid, owned, and earned media
  • • Consumer behaviour analysis
  • • Customer personas
  • • Inclusive marketing strategies

  • • Introduction to search engines
  • • How search engines work
  • • Crawling, indexing, and ranking
  • • Serps (search engine result pages)
  • • Search engine algorithms
  • • White hat vs black hat seo

  • • Google algorithm updates
  • • Panda, penguin, hummingbird & helpful content updates
  • • Impact of algorithms on websites
  • • Seo basics and ranking factors
  • • Seo audit fundamentals

  • • Google business profile optimization
  • • Local seo ranking factors
  • • Google maps optimization
  • • Local citations
  • • Online review management
  • • Local backlinking techniques

  • • Keywords and search intent
  • • Types of keywords
  • • Brainstorming techniques
  • • Keyword research using tools
  • • Competitor keyword analysis
  • • Long-tail keyword strategy
  • • Excel-based keyword research report

  • • Website crawl analysis
  • • Domain statistics
  • • Website architecture
  • • Technical seo audit
  • • Competitor website analysis
  • • Seo audit report preparation

  • • Title tags optimization
  • • Meta descriptions
  • • Header tags structure
  • • Url optimization
  • • Internal linking
  • • Anchor text strategy
  • • Image optimization
  • • Content optimization techniques

  • • Xml sitemap creation
  • • Robots.txt optimization
  • • Canonical tags
  • • Error page handling
  • • Redirections
  • • Mobile seo
  • • Website speed optimization
  • • Core web vitals

  • • Introduction to backlinks
  • • Types of backlinks
  • • Link-building techniques
  • • Guest posting
  • • Profile creation
  • • Social bookmarking
  • • Forum submission
  • • Directory submission
  • • Off-page seo reporting

  • • Social media platforms overview
  • • Organic vs paid marketing
  • • Social media algorithms
  • • Social media calendar planning
  • • Content strategy for social platforms
  • • Social media branding

  • • Meta business suite
  • • Facebook page optimization
  • • Instagram growth strategies
  • • Reel marketing
  • • Hashtag research
  • • Facebook & instagram ad campaigns
  • • Audience targeting
  • • Lead generation campaigns

  • • Youtube channel setup
  • • Video seo
  • • Youtube shorts strategy
  • • Thumbnail optimization
  • • Youtube analytics
  • • Monetization strategies

  • • Content marketing fundamentals
  • • Seo content writing
  • • Blog writing
  • • Ai tools for content creation
  • • Content planning & distribution
  • • Copywriting basics
  • • Storytelling in marketing

  • • Email marketing basics
  • • Email campaign creation
  • • Email automation
  • • Newsletter design
  • • Lead nurturing
  • • Email marketing tools

  • • Introduction to google ads
  • • Search ads campaign setup
  • • Display ads
  • • Video ads
  • • Keyword match types
  • • Ad copywriting
  • • Conversion tracking
  • • Campaign optimization

  • • Introduction to ga4
  • • User behaviour analysis
  • • Traffic analysis
  • • Goal tracking
  • • Search console setup
  • • Performance monitoring

  • • Social media campaign
  • • Website audit practice
  • • Keyword research assignments
  • • Google ads demo campaign

Skills You Will Develop

Advanced Digital Marketing Strategy: Understand integrated marketing strategies, customer journeys, funnel optimization, and online business models.
Advanced Seo Expertise: Master on-page, off-page, technical, and local seo along with google algorithm updates and ranking optimization strategies.
Keyword Research & Competitive Analysis: Perform advanced keyword research, competitor analysis, search intent mapping, and structured reporting using excel and seo tools.
Website Audit & Technical Seo: Conduct detailed website audits, fix technical seo issues, improve site architecture, and optimize performance based on core web vitals.
Social Media Marketing (facebook & Instagram): Manage meta platforms, create organic and paid campaigns, run lead generation ads, and optimize audience targeting strategies.
Youtube Marketing: Build and optimize youtube channels, implement video seo, create shorts strategies, and analyze channel performance.
Content Marketing & Copywriting: Create seo-friendly blogs, marketing content, ai-assisted content strategies, and persuasive copywriting for better engagement.
Email Marketing Automation: Design email campaigns, build automation workflows, manage newsletters, and develop lead nurturing strategies.
Google Ads (performance Marketing): Set up and manage search, display, and video campaigns, perform keyword bidding, write ad copies, and track conversions.
Analytics & Data Interpretation: Use google analytics (ga4) and search console to track performance, analyze user behavior, and optimize marketing campaigns.

Career Opportunities After This Course

This course opens doors to multiple high-demand career paths across industries.

Digital Marketing Specialist:

Plan and execute advanced digital marketing strategies across seo, paid ads, and social media platforms.

Seo Specialist:

Handle complete seo projects including audits, keyword strategy, technical seo, and ranking optimization. performance marketing executive: manage paid campaigns on google ads and meta platforms to generate leads and conversions.

Social Media Marketing Manager (junior Level):

Run organic and paid social media campaigns, manage brand presence, and optimize engagement strategies.

Freelance Digital Marketing Consultant:

Work independently with clients offering seo, ads management, content strategy, and social media marketing services.

Why Enroll in Advanced Digital Marketing with Solitaire Learning?

Complete Industry-relevant Curriculum: The course is designed to match current industry standards, covering beginner to advanced-level digital marketing skills.
Hands-on Practical Training: Gain real-world experience by working on live campaigns, ad setups, seo projects, and social media strategies.
Agency-style Learning Environment: Experience real digital marketing workflows similar to agency environments, improving your practical understanding and job readiness.
Placement & Career Support: Get guidance in resume building, interview preparation, communication skills, and career development support for job readiness.
Certification & Portfolio Development: Earn a professional certification while building a strong portfolio of live projects, campaigns, and seo reports that demonstrate your expertise.

Ready to Take the Next Step in Your Career?

Join our expert-led training program, gain industry-recognized skills, and move closer to your professional goals. Seats are limited — enroll today!

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